Robert Jensen Presents at ATOC Social Media Conference
17 March 2014 | Kenyon International Emergency Services
Kenyon's CEO, Robert A. Jensen, shared a presentation on "Human Aspects - the Need for Sensitivity" at the Association of Train Operating Companies (ATOC) Conference on Social Media on March 17 in Central London. Attendees included communications and emergency response professionals from various train operators as well public relations agency representatives and more.
Mr. Jensen's goal was to deliver a presentation that bridges the communication and humanitarian factors in a crisis and convey the need for a seamlessly integrated response.
The presentation included key takeaways that companies in any industry might consider when planning their social media or traditional media response to a crisis: