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  • July 2016 Client Newsletter banner

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Dear Kenyon,

While working on my crisis management plan, I couldn’t help but question what exactly I’m planning for. Could you identify events that may negatively impact my business?

Many thanks,
Ms. Curious and Concerned

Dear Ms. Curious and Concerned,

I hear far too often from clients who are asking for support to identify events that may harm their business.

Too much time is spent thinking of the potential risks or hazards that may affect organizations, rather than formulating a robust response system that could react to an incident of any nature.

It is typically the role of local and national government to analyze potential threats and these are included in a risk register. Risks may include: flooding, terrorism, pandemic influenza, major transport incidents, drought, etc. It does help to think of a worst-case scenario when planning to give things a real-world feel; however, planning for specific events often makes emergency response plans too rigid and resistant to flexibility during an incident.

What we recommend is to figure out the functional areas of your organization that will have a role in a crisis: leadership, emergency planners, communications, IT, legal, etc., and plan what their functional roles will be – regardless of the circumstances of the crisis. This takes crises out of the realm of “this will never happen to us,” and starts your team asking, “what’s my role when something happens?” You’ll note I said “when” and not “if.” Plans should not sit on a shelf gathering dust but rather be embedded into the culture of an organization.

At Kenyon, we focus on managing the consequences of an incident. Using our extensive practical experience, we’ve identified the consequences – that’s what we teach in our 12 Principles of Crisis Management. Those principles form the framework for Kenyon’s Plan: Train – Exercise – Respond.

We can help write or review emergency plans in line with international legislation, best practice and our experience. We can train or exercise staff. This will make employees think and ask questions, which is a strong sign that crisis management and preparedness is a priority within the firm. Please get in contact if you would like to arrange a Kenyon workshop or training course for 2017.

All the best,

Harry Griffiths, Account Manager
United Kingdom
Phone: +44 (0) 1344 316650

Harry Griffiths joined Kenyon in 2012, initially as an intern and Team Member. Since March 2015, Harry has been a full-time account manager. Harry is responsible for liaising with existing and new clients, developing their plans, and ensuring there are no gaps in their emergency procedures. Harry is passionate about helping clients find solutions.