Crisis Communications Training with EL AL
25-26 April 2017 | Israel
Kenyon’s Head of Crisis Communications Ben McCarthy conducted a two-day Crisis Communications training for EL AL senior executives from various departments including legal counsel, public affairs, Human Resources, customer service and their Public Relations agency. EL AL is the flag carrier of Israel and serves over 50 destinations, operating scheduled domestic and international services and cargo flights within Israel and to Europe, Middle East, Americas, Africa and the Far East from its main base in Ben Gurion Airport. For more information on EL AL, go to www.elal.com.
“Enjoyable trainings rarely happen, to be honest, but this one was different – lovely, educational, interesting, ‘alive’ – we learned a lot,” stated EL AL Corporate Secretary Ayelet Oren.
The training was filled with very insightful information, but the concept that resonated most for attendees was that they could allow themselves to control the conversation and the agenda when responding to an incident.
While the cause of an incident is something that will eventually be determined, and while the media may focus only on that, it is not the most important issue at the time of an accident: taking care of those affected by the incident is. The group came to understand that in their communication, if their primary focus stayed on the victims of the incident and the victims’ families and friends, the company could ensure a smoother transition through the incident.