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Media Surges Following An Accident

On 19 March 2016, a scheduled international passenger flight crashed after a second aborted landing attempt in Rostov-on-Don, Russia, resulting in the fatalities of all onboard: 55 passengers and 7 crew members. While most of the deceased were Russian citizens, not all of them were. Eight other countries lost citizens to the crash - Colombia, Cyprus, India, Kyrgyzstan, Seychelles, Spain, Ukraine and Uzbekistan. There was an immediate need to manage intense interest from global media outlets, embassies and consulates, while simultaneously receiving calls from the family and friends of the deceased.