Guilherme Sierra is based in São Paulo. He has extensive experience of crisis and issue public relations management as a senior executive, having worked the last 20 years in corporate communications, public relations, brand reputation and crisis management for different industries in Brazil and Latin America. He worked as a consultant in the São Paulo office of Edelman, a global public relations agency, where he was a member of the agency's Crisis Committee and worked on the B2B team, which included services for companies such as Boeing and UPL. As an executive, he worked for almost ten years at John Deere as Head of Corporate Communications - Latin America, leading all its internal and external communications and crisis management strategies. Throughout his career, he has carried out media training for more than 100 executives from different companies. Guilherme holds an MBA in International Relations by Getulio Vargas Foundation (FGV) and specialization degree in Global Brand and Communications by Kellogg School of Management.
