Crisis Communications: Introduction and Overview

Crisis Communications Training: Introduction & Overview

This course for new Kenyon members covers the essentials of crisis communications management. It gives staff a brief overview of all of the elements required to communicate successfully in the aftermath of a crisis. This introduction to crisis communications helps organisations understand how to respond effectively following a disaster, in addition to the planning, training and testing that must be carried out. This course acts as a starting point for staff involved in creating or updating their company’s crisis communications programme. 

Training Objectives:

• Understand the importance of communicating effectively following a crisis
• Discuss best practice
• Review good and bad examples of communications in a crisis
  
  

Training Content:

• Protecting the company’s reputation
• Knowing what you can and cannot say
• Addressing initial and inaccurate reports
• Understanding the role of digital and social media in a crisis
• Issuing media statements
• Communicating with those affected
• Working with key stakeholders
• Understanding the Crisis Communications Plan
• Reviewing recent case studies

Suitable For: 

Communications, Marketing, Customer Service and Emergency Response Personnel.

Format:

Extensive use of theory, examples of best practice and scenario-based exercises.

Crisis Communications Training from Kenyon

To learn more about the Crisis Communications: Introduction and Overview course, please e-mail kenyon@kenyoninternational.com or contact the Kenyon UK Office at +44 (0) 1344 316 650.