Crisis Communications: Planning and Preparedness

Crisis Planning & Preparedness

This course gives staff at the main office or at remote locations the knowledge to develop a crisis communications plan and understand their roles and responsibilities. Responding to a disaster is a daunting prospect that can test the most skilled and experienced professionals in any industry. Well-prepared communications staff at corporate and local levels can play vital roles to protect an organisation’s reputation in the aftermath of a crisis. This course, which includes scenario-based exercises, will give staff the skills and confidence they need to help ensure that the company communicates effectively following an emergency. It is a comprehensive session on the importance of the crisis communications plan and putting it into practice.

Course Objectives:

• Understand the need for a crisis communications plan
• Test processes and systems currently in place
• Identify the resources needed in a crisis
• Prepare staff for fulfilling their roles and responsibilities
  
  

Course Content:

• Establishing roles and responsibilities
• Setting up the crisis communications centre
• Following best practices
• Addressing initial and inaccurate reports
• Briefing staff in the aftermath of a crisis
• Issuing media statements
• Using social media in a crisis
• Managing media monitoring
• Recording a statement from the CEO
• Arranging a news conference
• Working with key stakeholders

Suitable For: 

Communications, Marketing, Customer Service, and Emergency Response personnel.

Format: 

Extensive use of scenario-based training, theory, structure and content of a best-in-class crisis communications plan.

Further Information:

To learn more about the Crisis Communications (Planning and Preparedness) Training, please e-mail kenyon@kenyoninternational.com or contact the Kenyon UK Office at +44 (0) 1344 316 650.